Building and maintaining meaningful, mutually beneficial relationships with the global alumni community is at the heart of every alumni relations operation and a strategic goal of many higher education institutions. COVID has dramatically changed the way universities think about alumni engagement, limiting or completely eliminating the opportunity for in-person interactions, moving most of them to the online space.
Nena Grceva, Head of Alumni Relations, Central European University, Budapest and Vienna will share innovative online alumni programs and initiatives – from alumni fundraising events to volunteering and supporting student recruitment. This session will examine:
- Why it is strategically important for universities to support and invest in alumni relations
- Why and how reimagining creative alumni engagement has been essential to ensuring that the alumni continue to make a contribution to the university’s mission
- How to overcome the hurdles and challenges that online alumni engagement presents
