Choosing to engage with an Online Program Management (OPM) vendor requires many factors to be evaluated before making a commitment. Marlene Leekang, Executive Director of the Laurence N. Field Center for Entrepreneurship, Zicklin School of Business, Baruch College explores the variables which should be considered when choosing either to create in-house programming services or buy-in from a vendor. The case study will share what the university has done, and the lessons learned, particularly:
- Services & Scalability – auditing what your institution can and can’t do
- Where the OPM can fill the gaps – advantages and disadvantages
- Vendor & Brand Management – understanding the high-level oversight and expectations for managing the relationship with an OPM
- Revenue Share – is the juice worth the squeeze?
