Series Summary
Session 1, 2, 3, 4 and 5 are now complete and the recordings are available to all registrants. To register and join the series ahead of Session 6, click here.
Session 1: Metadata Management
September 9, 2021 - 9AM PDT / 12PM EDT / 5PM BST / 6PM CEST
- Best practice objectives
- DAM management of metadata - from beginning to end
- Assets discovery
- Supporting use and reuse
Moderated by: John Horodyski
Speakers:
Mike Gross, Account Manager, MediaBeacon
James McMonigal, Solution Consultant, MediaBeacon
Monica Alderson, Business Services Director, Hallmark
Session 2: Taxonomy Design
September 16, 2021 - 9AM PDT / 12PM EDT / 5PM BST / 6PM CEST
- The power of best practice taxonomy
- Managing a consistent controlled vocabulary across the enterprise
- Effective taxonomy strategies – what they are and what they deliver
- Improving search results
- Enhanced and faster discovery
Moderated by: John Horodyski
Speakers:
Phil Seibel, Digital Asset Manager, Aldis
Autumn Schinka, Associate Director, Strategic Development & Executive Producer at Best Buy, Best Buy
Session 3: Metadata and Workflow
September 23, 2021 - 9AM PDT / 12PM EDT / 5PM BST / 6PM CEST
Unlocking the potential to:
- ingest
- discover
- share
- distribute
assets through strategic workflow design.
Moderated by: John Horodyski
Speaker:
Andy Hopkinson, Strategic Director, Extreme Reach
Session 4: Metadata and Collaboration
September 30, 2021 - 9AM PDT / 12PM EDT / 5PM BST / 6PM CEST
The ability to collaborate in a modern, creative, marketing operation is critical to the success of content creation and management. This session will focus on:
- metadata management shown to achieve better collaboration
- stronger workflows
- better management of assets
Moderated by: John Horodyski
Speakers:
Jim Hanifen, Chief Product Officer, Brandfolder
Brian Bosche, Senior Product Manager, Smartsheet
Session 5: Metadata and UX / UI
October 7, 2021 - 9AM PDT / 12PM EDT / 5PM BST / 6PM CEST
Positive experiences with UX and UI are essential. This session is all about delivering a fully engaging consumer experience - how it is achieved.
Moderated by: John Horodyski
Speaker: Bayani Portier, Senior Global Director of Delivery Management, Avanade
Session 6: Metadata and Artificial Intelligence
October 14, 2021 - 9AM PDT / 12PM EDT / 5PM BST / 6PM CEST
Metadata is the foundation for your Artificial Intelligence (AI) strategy. The focus of this session is on:
- providing the data needed for effective machine learning
- powering tagging
- optimizing metadata for AI applications
Moderated by: John Horodyski
Speaker: Misti Vogt, Senior Project Manager, Orange Logic