The Metadata Roadshow

How technology helps you manage your metadata and digital assets

Series Summary

Session 1, 2, 3, 4 and 5 are now complete and the recordings are available to all registrants. To register and join the series ahead of Session 6, click here.


Session 1: Metadata Management
September 9, 2021 - 9AM PDT / 12PM EDT / 5PM BST / 6PM CEST

  • Best practice objectives
  • DAM management of metadata - from beginning to end
  • Assets discovery
  • Supporting use and reuse

Moderated by: John Horodyski
Mike Gross, Account Manager, MediaBeacon
James McMonigal
, Solution Consultant, MediaBeacon
Monica Alderson
, Business Services Director, Hallmark

Session sponsored by: MediaBeacon


Session 2: Taxonomy Design
September 16, 2021 - 9AM PDT / 12PM EDT / 5PM BST / 6PM CEST

  • The power of best practice taxonomy
  • Managing a consistent controlled vocabulary across the enterprise
  • Effective taxonomy strategies – what they are and what they deliver
  • Improving search results
  • Enhanced and faster discovery

Moderated by: John Horodyski
Phil Seibel, Digital Asset Manager, Aldis
Autumn Schinka
, Associate Director, Strategic Development & Executive Producer at Best Buy, Best Buy

Session sponsored by: Aldis Systems


Session 3: Metadata and Workflow
September 23, 2021 - 9AM PDT / 12PM EDT / 5PM BST / 6PM CEST

Unlocking the potential to: 

  • ingest 
  • discover 
  • share 
  • distribute 

assets through strategic workflow design.  

Moderated by: John Horodyski
Andy Hopkinson, Strategic Director, Extreme Reach 

Session sponsored by: Extreme Reach


Session 4: Metadata and Collaboration
September 30, 2021 - 9AM PDT / 12PM EDT / 5PM BST / 6PM CEST

The ability to collaborate in a modern, creative, marketing operation is critical to the success of content creation and management. This session will focus on:

  • metadata management shown to achieve better collaboration
  • stronger workflows
  • better management of assets

Moderated by: John Horodyski
Jim Hanifen, Chief Product Officer, Brandfolder
Brian Bosche
, Senior Product Manager, Smartsheet

Session sponsored by: Brandfolder


Session 5: Metadata and UX / UI
October 7, 2021 - 9AM PDT / 12PM EDT / 5PM BST / 6PM CEST

Positive experiences with UX and UI are essential. This session is all about delivering a fully engaging consumer experience - how it is achieved. 

Moderated by: John Horodyski
Speaker: Bayani Portier, Senior Global Director of Delivery Management, Avanade

Session sponsored by: Avanade


Session 6: Metadata and Artificial Intelligence 
October 14, 2021 - 9AM PDT / 12PM EDT / 5PM BST / 6PM CEST

Metadata is the foundation for your Artificial Intelligence (AI) strategy. The focus of this session is on:

  • providing the data needed for effective machine learning
  • powering tagging 
  • optimizing metadata for AI applications

Moderated by: John Horodyski
Speaker: Misti Vogt, Senior Project Manager, Orange Logic

Session sponsored by: Orange Logic

September - October 2021

An Online Series