The 2022 Metadata Roadshow

Rus is a seasoned digital asset management professional with a proven track record in streamlining creative operations and enhancing workflow efficiency across enterprise environments. With extensive experience in optimizing digital ecosystems, Rus excels at fostering cross-functional collaboration, managing large-scale vendor contracts, and driving process innovations that empower creative teams to do their best work.

Currently serving as a Senior Digital Asset Specialist at Esri, Rus has led impactful initiatives including the renegotiation of high-value contracts, implementation of asset staging workflows, and exploration of enterprise-wide DAM solutions. He also played a key role in optimizing Esri’s digital content infrastructure by enabling scalable storage systems, designing automated archival workflows, and developing standardized asset ingestion processes – all of which contributed to improved efficiency and accessibility for creative and marketing teams.

Rus brings a strategic mindset informed by a BA in Information Technology Management and is currently pursuing his MBA with a concentration in Marketing at the University of Redlands. A lifelong learner and creative thinker, he is passionate about technology, leadership, and building systems that support both innovation and efficiency.