Keywording Content for Inclusion and Accessibility

Changing standards and how to manage them

Keywords help people find visual content on and in search engines, photo libraries and in-house image databases. 

Successful Keywording is measured by the efficiency and efficacy of the user experience. 

It is not just the speed of search that counts. Search success is delivered by variety, authenticity and accessibility

Neither is it just how content is stored. It is about how it is made, and by whom. 

Because content forms part of your brand’s message the content you publish says a lot about your values.

Key principles of Keywording for Inclusion and Accessibility:

  • Keywords should represent real life and real people
  • Usability is of critical importance
  • Inclusive content is no longer “nice to have”, it’s essential
  • Accessibility is often a legal requirement

Sign up for this series and receive the following...

  • Four detailed sessions exploring inclusion and accessibility in keywording
  • Teaching by keywording expert Clemency Wright, Digital Media Keywording & Tagging Consultant
  • Each session is 75 minutes
  • Including 25 minutes to query Clemency on any challenges you may be facing
  • A Certificate of Participation - evidencing your commitment to developing knowledge and skills
  • Unable to attend all sessions or joining partway through? Recordings will be available to all registrants

The first 10 people to book will receive 20% discount

To celebrate the launch of the series we're giving the first 10 people to book a 20% discount... 
Click here to register and enter the code FIRST20 to receive the reduced rate.  


About the series

The way we search and the keywords we use reflect the way we think, our cultural values, belief systems and our relationship with technology. It is ever-changing, constantly developing. Social media, user-generated content and interest groups demand that brands demonstrate authentic levels of care in addressing the needs of diverse groups.  

Inclusion and Accessibility now affect every stage of the content lifecycle, from the creative brief right through to the hashtags used on Twitter. Consumers are watching to see which organizations “walk the walk” not just “talk the talk”.

This course draws on detailed research and real-world case studies to provide guidance on content creationmanagement and distribution

Standards are rising, more is demanded – this course provides the insights to meet the challenge. The first step: understand what is required. The second step: know how to deliver what is required.


Is this the right course for you?

The key steps needed to improve your organization’s Inclusion and Accessibility practises in the presentation of content. The series is:

  • For all those involved in the licensing, commissioning and production of creative media (images and videos)
  • Especially designed to support those considering, initiating and deploying Inclusion and Accessibility practices within Digital Asset Management systems and search platforms

The primary focus is on the role imagery (rather than physical / environmental factors) plays in delivering Inclusion and Accessibility functionality.

You can check out the full course summary here


Schedule

Upcoming live sessions:

January 19, 2022 - Session 1: The Changing Landscape of Content Creation
January 26, 2022 - Session 2: Creative Content and Inclusion
February 1, 2022 - Session 3: Creative Content and Accessibility 
February 9, 2022 - Session 4: Futureproof Keywording

You can view the full course summary here