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Vanessa Vollum Edwards

President

Creative Performance Inc.

Vanessa is the founder of CPI, a niche-consulting firm for the Marketing Services industry, for both agencies and in-house teams. She has helped over 100 agencies measurably improve their throughput, resourcing, utilization rates, realization rates and agency value. Vanessa has spent the last decade helping agencies leverage their financial + operational data, as a core competency, to improve strategic planning, align leadership teams and prepare for the future.