Stephen Peckous has spent twenty years on the side of the table where the problem actually lives. At One Source Communications he owned senior customer success and account relationships through the industry's move to cloud. At Hyster-Yale, a global lift truck manufacturer, he went from dealer integration to product management across multiple verticals to running product information for the business. He knows what messy product data costs a manufacturer because he was the one accountable for it. He was an Inriver customer before he was an Inriver employee. Today, as a Senior Sales Engineer at Inriver, he helps manufacturers turn product data into aftermarket revenue, and he would rather show you than tell you.