Sandra works as the Product Owner in the Centralized Content Management & Delivery -landscape at SOK. She holds a Masters Degree in Media Management, and focused her MA studies & Thesis around Digital Asset Management (DAM) technology and market. She has been involved in DAM since 2013. She is a huge evangelist for metadata and believes in building solid stack of both technology, asset management and metadata practices – together with standardized content production processes (workflows) for enabling a seamless content delivery in all channels.