Natalie has worked in Digital Asset Management 13+ years, with her experience ranging from the cultural sector to a small family-owned manufacturing business, to the corporate arena in direct sales and retail. During her time as a DAM champion, she has successfully elevated the importance of DAM within organizations to be recognized as a strategic, enterprise solution. Since joining Lands’ End in September 2020, she’s been collaborating cross-organizationally to identify new DAM use cases, implement workflow improvements, and integrate the DAM with other Martech systems.