Melanie Duffy is a Product Director at Papirfly and a recognised thought leader in B2B SaaS and Martech across EMEA, known for turning complexity into clarity. She leads a portfolio of DAM and brand portal products for 1,500+ enterprise brands globally, in a player-coach role spanning strategy, R&D prioritisation, and direct product ownership. Her current focus is AI integration across the portfolio — semantic and visual search, a RAG-based Brand Assistant, and MCP server scoping — sitting at the intersection of AI capability, content operations, and enterprise brand governance. Melanie champions principle-led decision-making and simplicity over process.