Madi Bjorgvinsson

Program Manager

ChalkDust Consulting, LLC

Madi Bjorgvinsson brings 20+ years of experience implementing and launching innovative technologies and managing web-based business solutions for Fortune 500 companies as well as startups in the fashion, cosmetics and other retail sectors. Her technical expertise is in e-Commerce platforms and global rollouts, the development of digital asset & rights management systems, and sustainable digital supply chain workflows.

Earlier in her career, Madi launched and led Icebox Media, a leading New York-based retouching and printing agency with about $70 million in sales. At Icebox, she built and managed proprietary DAM systems for a range of clients, including Estée Lauder, Clinique, MAC Cosmetics, Bobbi Brown, Tom Ford, Chanel, Rolex, Tiffany & Co., J Crew, Clarins, Puig and Coty Cosmetics.

Through ChalkDust, Madi led the program management office (PMO) for the re-platforming of a leading consumer electronics company's e-Commerce division, from its successful pilot launch to its global rollout in Europe, N. America, Asia and the Middle East. For the past six years, she has represented ChalkDust at a prestige beauty company driving solutioning on global tool initiatives and providing stewardship of the company's DAM strategy and adoption.

Madi served on the Board of Advisors at Eyebeam, the leading non-profit center dedicated to supporting new media at the intersection of art, fashion and technology. She also is a member of Women in Technology International.

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