Adam Crane

Global Marketing Taxonomist

Dell Technologies

Adam is currently a Global Marketing Taxonomist with the Digital Marketing Operations group for Dell. Adam has over 17 years of taxonomy experience including taxonomy development, metadata management and data classification. Adam brings a pragmatic approach to data management focusing on highly effective user experience and robust, collaborative governance. For Dell's digital marketing DAM implementation, Adam focused on building a strategy that enhances organization and "findability" of all marketing assets.