Bal leads Digital Works Group’s Content Supply Chain practice. A strategic leader and executive consultant with over 20 years’ experience across content operations, marketing technology and business model modernisation, he helps organisations connect people, process, partners and platforms to drive efficiency, scalability and measurable value.
Bal has partnered with global brands and agencies including Sky, Unilever, OLIVER, and Reckitt, reshaping operating models, implementing technology and delivering multi-million-pound savings and productivity gains. From packaging and creative operations to media enablement and MarTech, he turns complexity into clarity – helping leadership teams translate ambition into action and design future-fit solutions that drive growth and lasting competitive advantage.