With a decade of experience working on marketing teams, James Langan, Senior Global Brand Specialist at ACAMS, knows the challenges of managing media content all too well. In 2020, when ACAMS changed to a remote working culture, he knew that a DAM would be critical to centralizing marketing assets and driving workflow efficiency.
Today, ACAMS uses their DAM to enable its global employees, as well as 82,000 members, with instant access to brand assets. With a centralized library and strong metadata structure, the ACAMS team spends their time fighting financial crime – rather than finding or re-creating files.
In this interview, James shares his experience with implementing a DAM that powers productivity across distributed teams. He will cover:
- Lessons learned from building a DAM for remote teams
- Leaning into AI to enable more efficient asset discovery
- Using a DAM to keep global teams connected
- Finding a DAM that allows you to scale
