Creative operations is an inherently collaborative function within and across organizations. Regular and efficient communications between in-house creative professionals, external agencies, and clients are key to delivering inspiring and effective work. Accordingly, high-performing organizations have embraced digital asset management solutions as a key enabler of collaboration and coordination. However, an enterprise DAM can’t exist as a standalone solution. Determining which enterprise applications should be integrated with a DAM in order to realize the most value from this investment and prioritizing when and how these integrations should be done is a key determinant of project success.
In this presentation, we will share a framework for assessing how and when to integrate a DAM with other important enterprise applications, including:
- Key challenges
- Common pitfalls
- Avoiding project bloat and scope creep
- Integration approaches
- Metrics to measure success
In this TechLab presentation, WoodWing will share our experiences of working with our enterprise customers and integration partners around the world to deliver DAM solutions that are widely used across the organization and play well with other enterprise solutions. We will share lessons learned from creative operations leaders and determine how to best assess a plan for integrations and roadmap for success.
