Festival of DAM 2022

A celebration of all things Digital Asset Management

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We Know We Need a DAM … But We Don’t Know Why!

November 9, 11:00 AM EST

In this session, Jonathan Wear, Digital Assets Manager, Flowers Bakeries, LLC, will highlight the initial justifications for DAM and how to set benchmarks for measuring success. Using experiences leading NASCAR, Academy Sports + Outdoors and others down the path to a streamlined collaborative DAM, Jonathan will illustrate examples of discovering new ROI along the way.

Jonathan will examine:

  • Making the initial business case for senior leadership
  • Building metrics for ROI and KPI
  • Intended v. Unexpected ROI
  • Uncovering user needs leads to discovering new ROI

THIS EVENT HAS NOW ENDED

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What others say

HS DAM events are fantastic as they provide an opportunity to learn more about all things DAM. It is also a great place to meet others in the field.

Jennifer Windels
Guideposts

I have over 10 years of experiences as a DAM, and  I am always looking forward to the Festival of DAM or any other event organized by Henry Stewart. The conferences are always presented by experts of the matter. Anyone interested in DAM should attend.

Jair Hernandez Castillo
NXP

HS DAM events never let me down. I always come away with new information or perspectives that hadn’t occurred to me, which, add to my knowledge base and enhance what I am able to contribute in my role at L’Oreal.

Carol Freed
L’Oreal USA