Festival of DAM 2022
From Global to Local: How to stay true to your brand
When a brand reaches multiple markets, cultures, or languages, it runs the risk of getting watered down, becoming vanilla, or – worst case – becoming unrecognizable. But there are ways to stay authentic as you’re localizing your global brand. In this session with Thomas Meichtry, Account Director at Frontify, you’ll find out how effective brand governance can help you overcome global-to-local brand management challenges such as brand inconsistency and inefficiencies.
Why you should attend:
- Understand the factors that are causing global brands to focus on brand governance
- Learn the different approaches to global brand governance and see examples of what not to do
- Identify future trends for brand management and governance
- Learn ways to improve complex brand governance processes, including templating use cases
- See how to unify your agency landscape for localization
Speaker
What others say
HS DAM events are fantastic as they provide an opportunity to learn more about all things DAM. It is also a great place to meet others in the field.
I have over 10 years of experiences as a DAM, and I am always looking forward to the Festival of DAM or any other event organized by Henry Stewart. The conferences are always presented by experts of the matter. Anyone interested in DAM should attend.
HS DAM events never let me down. I always come away with new information or perspectives that hadn’t occurred to me, which, add to my knowledge base and enhance what I am able to contribute in my role at L’Oreal.