Festival of DAM 2022
We are busy developing an exciting agenda for the Festival of DAM 2022 so keep your eyes peeled for details. Register for the event to be the first to hear about new sessions and speakers!
In the meantime, check out the first 8 sessions announced:
We Know We Need a DAM … But We Don’t Know Why!
In this session, Jonathan Wear, Digital Assets Manager, Flowers Bakeries, LLC, will highlight the initial justifications for DAM and how he has taken the DAM to the next level. Showcasing how usage grows into true ROI, Jonathan will share key elements of the path to a streamlined collaboration DAM.
Jonathan will examine:
- Building a business case to the management team
- Engaging with different business entities within the group to explain why a DAM is needed and the benefits to the organization
- The requirements to streamline business systems and for ongoing change management collaboration
- The need to bring DAM and PIM together in one toolset
- Going about choosing a vendor and making it all happen
Getting Behind the Wheel – Leveraging DAM and Navigating Key Integrations at a Fast-Growing Global Brand
Lucid Motors, the global luxury electric car manufacturer, knew it had to procure a DAM with functionality at its core. Cory Davis, Digital Asset Manager, Brand, Lucid Motors will share the pain points, victories and lessons learned along the road at this rapidly growing organization.
Cory transitioned from a successful career as a photo editor and producer in the media/entertainment space to his current thriving career in digital transformation. Cory will share how he approaches his role as a DAM Manager and how he uses his knowledge to create and implement efficient DAM policies and systems. This includes integrations, onboarding, and user-experience challenges to support the organization’s day-to-day operations.
The Future of Brand Experience – The Role Played by DAM and PIM
Making the DAM and PIM relationship work is essential to enable brands to create the right product experiences.
Barbara Jenny Wilson, the Global Leader and Director of Content and Platforms at Coty, will examine why DAM and PIM should only work in tandem for a better, streamlined, brand experience. Not only for the here and now, but for the long-term.
Topics covered include:
- Why this really matters now
- What goes into making the DAM and PIM connection work
- Experiences, so far, on the challenges encountered
Open Access Infrastructure – How Metadata can Reclaim the Narrative Around Cultural Industries
Curationist brings together over 14 million open access art images from museum collections all around the world - making them searchable in a single online platform. To create this platform, the team has taken an iterative approach, not only to metadata and taxonomy creation but also to community development. This was to ensure that both the database structure and the community policies best reflect the needs of the userbase and the broader Open GLAM fields.
Collaborative working with all stakeholders is paramount when building an open access infrastructure project like no other.
Join this session to learn more about the vital role digital asset management plays in creating a platform with multiple functionalities that has many, many users.
Amanda Figueroa, Community Director and DAM Manager, MHz Curationist
How I Survived a Digital Transformation of One Parent Company with 12 Properties and Corporate Divisions
Lori Meyers, former Digital Asset Manager at Monumental Sports & Entertainment (MSE), was tasked with project managing the brand-new DAM - spearheading the organization’s first digital transformation and seeing it through to final implementation. No small feat. This was a DAM on a huge scale and it had to be … MSE is America’s leading sports & entertainment family and the DAM had to be all things to all MSE divisions and departments.
Lori will share experience and insights on:
- Determining structures
- Audit and migration of assets
- Project management integration
- Workflow creation
- Training
- Maintenance
Lost and Found in the Metaverse
Anytime someone starts “talking metaverse” I’m one of those marketers who gets anxious.
“We’re on a path to the metaverse,” they keep saying. “Get ready.” “It’s already here.” “You’re already behind.”
They’re wrong. And they’re right. We need to be ready because the metaverse is knocking on the door.
This session will explore how DAM managers, creatives and marketing must work together to make DAM ready for the next gen metaverse. We’ll look at it through the eyes of a seen-it-all marketer, assessing what it means for marketers, where it’s happening already, and what we should expect to lose and find along the way.
Scot Safon, Marketing and Branding Consultant
DAM Implementation: Setting Up Your DAM to Work for You
There is no perfect DAM. Inevitably, you need to configure, customize, integrate, and potentially extend your DAM to meet your needs. Moderated by Jarrod Gingras, Managing Director & Analyst at the Real Story Group, this panel will investigate the key areas you need to consider when planning out your DAM implementation. Should your enterprise adapt to the DAM or should the DAM adapt to your enterprise?
Panelists include:
Molly Barrett-O'Callahan, Digital Asset Specialist, Big Lots, Inc.
Alexandra Bernet, Digital Archivist, Hachette Book Group
Is Your Brand DAM Ready – Your DAM Journey Considerations
Is your DAM content still relevant, useful, correct, and operationally, does it work for your users? Does it depict your product as it should, or does it fall short of doing what it’s meant to do?
Implementing a DAM is the right step in the right direction to ‘take control’ of your digital assets but how can you make sure that your content and business adapts at a speed to keep up with a constantly changing world?
In this panel, we’ll explore the key drivers to consider for your DAM journey, ensuring that you stay aware and ready for that all-important DAM stuff. We’ll talk about how to keep solving those DAM conundrums such as:
- How can I keep my metadata relevant and right for today?
- Are my governance protocols truly watertight?
- How can I optimize and improve my organizations’ workflows?
- What about Rights Management – are these important?
- How can I make sure that I have the right DEI, respectful of disability and gender across cultures and boundaries?
- Could I use AI and machine learning better?
- Am I ready to integrate my DAM with other systems?
Moderator:
John Horodyski, Executive Director, Insights and Analytics, Salt Flats
Panelists include:
Ellie Robertshaw, Senior Search Editor, Getty Images
Jacqueline Yu, DAM Application Owner, Canon EMEA