Festival of DAM 2022

Lori Meyers is a digital asset manager who has over ten years of experience selecting vendors, negotiating contracts, setting up workflows, and managing open APIs to establish communication connectivity. By working closely with DAM and project- management developers, Lori has helped create more unified work environments between design service teams and asset availability that complement each other while meeting deadlines, staying within budget, and maintaining brand consistency.

Lori spearheaded the digital first transformation at Monumental Sports & Entertainment (MSE). By designing, building and migrating assets from network servers into a digital asset management tool, the creative team became more streamlined and efficient. Additionally, a project management tool was integrated with custom request forms, workflows and connectivity with the DAM tool for all 12 properties within MSE. Currently, Lori is working on a digital first implementation and change management plan at JSI, Inc.