Festival of DAM 2022

A celebration of all things Digital Asset Management

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John Horodyski

Executive Director, Insights and Analytics

Salt Flats

John is an Executive Director with Salt Flats with executive management strategy experience in Information Management including Digital Asset Management (DAM), Metadata and Taxonomy design, MarTech, Content strategy, Governance, Analytics, and Marketing Operations.

John is a world leading expert and has provided strategic direction and consulting for a variety of Fortune 10, 50, 100, and 500 clients from Consumer Packaging Goods, to Media & Entertainment, the Pharmaceutical industry, and Insurance.

​John is also an Adjunct Faculty member at San Jose State University where he has been teaching a graduate course in Digital Asset Management (DAM) for 15 years. In addition to regular training and public speaking on digital media and metadata, John is a Board Member / Metadata Editor of the Journal of Digital Media Management and is a monthly DAM contributor to CMS Wire. In May 2016, John published the book “Inform, Transform, Outperform: Digital Content Strategies to Optimize Your Business for Growth”. John's new book “Metadata Matters” was published in April 2022 by Taylor & Francis.

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What others say

HS DAM events are fantastic as they provide an opportunity to learn more about all things DAM. It is also a great place to meet others in the field.

Jennifer Windels
Guideposts

I have over 10 years of experiences as a DAM, and  I am always looking forward to the Festival of DAM or any other event organized by Henry Stewart. The conferences are always presented by experts of the matter. Anyone interested in DAM should attend.

Jair Hernandez Castillo
NXP

HS DAM events never let me down. I always come away with new information or perspectives that hadn’t occurred to me, which, add to my knowledge base and enhance what I am able to contribute in my role at L’Oreal.

Carol Freed
L’Oreal USA