The digital marketing landscape is growing more complex and moving faster than ever. Creative teams are facing mounting pressure to deliver new creative content at lightning speed while facing tightening resources and budgets.
In this session, Celtra’s Oliver Stewart and Frankie Morgan will explore how implementing the right processes, technology and internal relationships can help teams keep up with demands, and achieve the agility and efficiency needed to take on an ever-changing marketing future.
Through a creative automation example, this session will show you how to:
- Identify the immediate need for your team
- Get buy-in across leadership teams
- Develop the right brief to launch the first campaign using new technology
