Festival of Creative Operations 2023

Co-located with the Photo Studio Operations Forum, Creative Production Day and the Design Operations Symposium


Nicky Badenoch

Co-Founder, and Chief Growth Officer


Nicky is co-founder and Chief Growth Officer of leading AI powered talent matching software, Genie. 

She has always had a deep passion for fostering creativity and nurturing talent, having been an equity partner in a leading London executive search firm for 15 years prior to Genie, and putting together the management teams of a number of the world’s leading advertising agencies. 

Nicky and her co-founders started Genie at the end of 2019, with a simple ambition to help companies optimise talent and maximise performance. Nicky plays a critical role in driving Genie’s strategic direction and growth of the business, managing Genie’s key partnerships. 

Nicky graduated with a degree in Economics & Politics from the University of Bristol, and spent the early years of her career in the advertising industry turning around the fortunes of UK retailer, Marks & Spencer with the Twiggy Mr Blue Sky campaign in 2005 and launching the innovative BBC iPlayer catch-up service. 

With her astute ability to blend creativity, technology, and human connection, Nicky continues to be a driving force, reshaping the way industries approach talent optimisation and fostering a culture of growth and innovation. 



An Online Event

What others say

HS Creative Ops events provided both work and life skills ideas I could implement immediately and also allowed me to connect with peers and vendors. I can't put a value on how much this was appreciated and useful!

Ann M Frank

HS Creative Ops events are educational and FUN! The generosity of time and expertise of the vendors and presenters is invaluable in helping us grow our business!

Claire Donnison
Only1AndyWright Photography & Design

A wonderful virtual opportunity to engage and connect with like-minded peers on a variety of topics relevant to the ever-changing landscape of Creative Ops. I really enjoyed this event and look forward to more in the future!

Molly Gallagher