Festival of Creative Operations 2022
From Fixed to Flexible
In this session, Jo Phillips, Head of Creative Services, Hallmark Cards, examines how the organization has gone from a large fixed creative cost, that was not aligned to the size of the business, to a more variable creative cost, that delivers more flexibility and agility.
Hear how the choices and compromises Hallmark has had to make along the journey resulted in a structure that’s fit for purpose and future thinking.
Speaker
What others say
HS Creative Ops events provided both work and life skills ideas I could implement immediately and also allowed me to connect with peers and vendors. I can't put a value on how much this was appreciated and useful!
HS Creative Ops events are educational and FUN! The generosity of time and expertise of the vendors and presenters is invaluable in helping us grow our business!
A wonderful virtual opportunity to engage and connect with like-minded peers on a variety of topics relevant to the ever-changing landscape of Creative Ops. I really enjoyed this event and look forward to more in the future!