In this session, Jo Phillips, Head of Creative Services, Hallmark Cards, examines how the organization has gone from a large fixed creative cost, that was not aligned to the size of the business, to a more variable creative cost, that delivers more flexibility and agility.
Hear how the choices and compromises Hallmark has had to make along the journey resulted in a structure that’s fit for purpose and future thinking.
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A wonderful virtual opportunity to engage and connect with like-minded peers on a variety of topics relevant to the ever-changing landscape of Creative Ops. I really enjoyed this event and look forward to more in the future!