John has spent over 10 years deeply immersed in the arena of technology-led marketing and content operations, having delivered over 150 technology implementations for major retail and brand customers, across all sectors, globally.
Most recently, John was ITG’s program director and technology lead supporting GSK’s Consumer Healthcare (now Haleon) digital and marcomm transformation, ‘Streamline’ – Winner of the Gartner Communications Award 2022 for ‘Excellence in MarComm Technology’.
John’s focus (and personal passion) is working with clients and industry analysts on directing and driving marketing ecosystem maturity, to deliver tangible user and enterprise value and high levels of technology adoption, with a no-nonsense, people-centric, tech-focused, straight-talking approach.
Additionally, John spent many years with Alliance Manchester Business School, travelling worldwide to deliver workshops on Strategic Management on the Global MBA program – training hundreds of senior managers and directors from many leading global consultancies and enterprises. This experience has provided John with the privileged position to observe, understand and critique thousands of corporate, business and functional level strategies across all industries – with a deep insight into what works, and more importantly, what doesn’t, when delivering digital transformation.
As Chief Strategy Officer at Inspired Thinking Group, his mission is to revolutionize the way enterprises do marketing and to ultimately liberate marketers.
