Festival of Creative Ops 2021

Large video libraries are becoming the norm in many industries as marketers pivot to a video-heavy stream across multiple platforms with shorter delivery cycles. To maintain the visibility of an expansive library, managers must organize and control increasing amounts of video in many forms -- from raw footage and components to work-in-progress and finished spots. We’ll share tips for enabling easy access and findability and for alleviating the burden on users for tagging, security, rights management, transcoding, and delivery. 

Join this session, with Brian Vasoff, Head of Product, Asset Management at Extreme Reach, to learn about long- and short- storage strategies that support reuse while balancing the need for rapid access. You’ll come away with new insights for using workflow to enhance collaboration between creative producers and DAM administrators.