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Festival of Creative Ops 2021

Co-located with the Photo Studio Ops Forum and the Design Ops Symposium

Keynote: Creating Brand Love

October 5, 12.10 PM EDT

Michael Goldberg has led creative for some of the world’s most loved brands, including Hermès, Victoria's Secret, Beats by Dre, Sony and American Eagle. In this keynote address, he discusses his approach, from building a brand based on core values that customers care about, to the power of novelty and connecting with culture. He deconstructs case studies and breaks down his process, providing a method and framework for creating enduring brand value.

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