Metadata Fundamentals 2023

An Online Educational Series

This course is now available to watch On-Demand. Click here to register.

What you need to know
What you need to do
How to do what needs to be done

Metadata is more than just data about data. Metadata matters because it gives structure and meaning to the products, services and information we want accessed – by us, by customers, by clients. What you can’t find doesn’t get used or bought. 

Because the world changes in the demands it makes of data – what, when, why, how, who, and where it wants to know, and societies increasingly regulate how data is managed, metadata practice must change over time, and vary across borders. 

Business needs, user needs, and language evolve. Your metadata practices must adapt to stay fit for purpose.

Metadata Fundamentals sets out best practices for metadata in DAM, CMS, PIM, and all MarTech and content systems. The approach is intensely practical, with a focus on metadata development as a strategic imperative in business. 

Successful implementation of all digital and content supporting strategies requires good governance structures supported by competent technology, people, and process. 

You want your assets to be discovered, users want to find them. State of the art metadata delivers these objectives.

Over four sessions, you will learn the state of the art - how the latest technology and best practice procedures ensure your digital assets can be found, quickly and easily. 

Sign up for this course and receive the following...

  • ​Four detailed sessions exploring all aspects of metadata best practice
  • Teaching led by DAM and metadata expert John Horodyski
  • Each session is 75 minutes
  • Including 25 minutes to query John on any challenges you may be facing
  • A Certificate of Participation - evidencing your commitment to developing knowledge and skills
  • Unable to attend all sessions or joining partway through? Recordings will be available to all registrants

John Horodyski introduces the series

Exclusive Excerpt from Metadata Fundamentals 2023


For a full breakdown of each session, please click here.

Past sessions (available to watch on-demand):

Session 1: September 21, 2023 - Fundamentals of Metadata Part 1 
Session 2: September 28, 2023 - Fundamentals of Metadata Part 2
Session 3: October 5, 2023 - Taxonomy 
Session 4: October 12, 2023 - Metadata Development and Improvement

Click here to register for the On-Demand course.


An Online Educational Series