Today, enterprises of all sizes are becoming aware that metadata is critical in managing effectively an organization’s content, and is the foundation of a profitable digital strategy to deliver a fully engaging consumer experience.  This series will help you communicate your requirements and needs, whether you already have a DAM or are looking for one. 


Sign up for this series and receive the following...

  • 6 online sessions delving deeper into managing metadata for DAM in the enterprise
  • All taught by the world's leading DAM and metadata expert John Horodyski
  • Each session is 75 minutes
  • Including 25 minutes to query John on any challenges you may face with your metadata management
  • A certificate of attendance is available on request
  • Unable to attend all sessions or joining partway through? Recordings will be available to all registrants

Are you questioning whether this is the right course for you? Find out our answers here...


About the series

DAM is nothing without metadata. Metadata is a strategic imperative in the endeavor to effectively manage a company’s knowledge, and is the foundation of a profitable digital strategy to deliver an optimized and fully engaging consumer experience. A well-designed metadata model brings business processes into alignment that allows users to intuitively identify, locate, select and distribute the “right” content. Metadata management and strategy take time and effort to be successful. From designing a metadata model, to a controlled vocabulary and taxonomy, to workflow, roles and stewardship and governance, this series will help you communicate your requirements and needs, whether you already have a DAM or are looking for one.  


Schedule

April 21, 2020 - Session 1: Fundamentals of Metadata 
April 28, 2020 - Session 2: Advanced Metadata and Taxonomy
May 12, 2020 - Session 3: Metadata, Workflow, and ROI
May 19, 2020 - Session 4: Metadata Stewardship – Roles, Responsibility and Governance
June 2, 2020 - Session 5: Metadata and Search: UX / UI for CX (Customer Experience) 
June 9, 2020 - Session 6: Building a Metadata Strategy 


April - June 2020

An Online Educational Series