Festival of Creative Operations

Line-Up: First Sessions Announced!

The countdown is on until we reveal the full line-up for the world's largest virtual event dedicated to Creative Operations, but we couldn't keep these sessions a secret any longer! Join our Main Stage Headliner Melody Henderson, Co-Founder and Creative Director of the Curly Girl Collective, as she reflects on how to turn an idea into a global movement dedicated to social change.

Plus, we welcome Keith McLeod, Executive Director or Marketing Operations at the New York Times, for a session exploring the intersection of technology, strategy and marketing operations at the NYT. 

Check out the synopsis below, and register your interest here to be kept up to date with new session announcements.

The Power of Community: The Intersection Between Passion, Creativity and Execution

Conceiving a great idea is just the first step, passion and execution are the driving forces that lead to long-lasting impact and success at scale.

Melody Henderson, Co-founder and Creative Director of Curly Girl Collective / CURLFEST, will share the journey of identifying a need and turning a gem of an idea into a global movement. The focus will be on the integral role that passion, creativity and execution played in galvanizing a community of over 200k, dedicated to upliftment, empowerment and social change.

Melody Henderson, Co-founder and Creative Director, Curly Girl Collective / CURLFEST

Marketing Operations at The NYT: Where Execution, Technology and Strategy Meet 

Objectives and positioning:
As The New York Times focuses on delivering quality journalism and its goal to be the first model to achieve 10 million subscribers by 2025, Marketing Operations is becoming increasingly important. The role is developing into a ‘thought and performance partner’, positioned between ‘strategy’ and ‘execution’, committed to leveraging tools and best practices introduced to increase speed to market and innovate for tomorrow.

The challenges and how they are met:  
Keith McLeod, Executive Director of Marketing Operations, shares the challenges his team faced and the journey they took as a strategic thought partner contributing to shaping the destination for the company, where marketing, people, process, capabilities, metrics and goals are brought into alignment, and executed.

Keith McLeod, Executive Director of Marketing Operations, New York Times