DAM Sydney 2025
What’s Next for Your Digital Asset Management Programme
Context:
The DAM landscape is evolving rapidly – and many enterprises are now looking beyond traditional use cases to embrace what industry insiders are calling DAM 4.0. What does that mean in practice?
Some answers:
This forward-looking panel will explore what’s next for DAM as it becomes more embedded, intelligent, and strategic throughout the enterprise.
Panel members will share how they are preparing their systems, teams, and strategies for the next generation of DAM.
Covering:
- AI-enabled metadata and content automation.
- Real-time activation across omnichannel experiences.
- How to move from siloed libraries to fully integrated ecosystems.
- The role of DAM in powering personalisation and content supply chains.
- The critical steps you can’t afford to skip.
- What “DAM 4.0” means for your technology stack and organisational model.
Whether you're just beginning your modernisation journey or already rethinking the future state of DAM in your enterprise, this session will help you chart a clear, realistic path forward.
Facilitator: Andrew Lomas, Co-Founder & CEO, Creative Folks IT
Panel includes: Laura Masters, Senior Officer, Digital Asset Management, National Gallery
