DAM Sydney 2025

Achieving Long-Term DAM Success – Overcoming the Challenges that can Hold Back Growth and Slow Evolution in DAM

Context:

It’s all too common for management to push for the DAM to become something that it wasn’t designed for, adding unnecessary additional complexity, growing the DAM in the wrong direction, and leaving the team bogged down in managing a DAM that wasn’t built for their real needs.

Solution:

Having good governance and decision-making rules in place can help to ensure that the right decisions are made at every step when growing/evolving the DAM.

Covering:

• Why a Successful DAM isn’t Set-and-Forget – a dynamic DAM requires ongoing maintenance and management to adapt to evolving needs and new opportunities.
• The DAM Cannot be Everything to Everyone – it is essential to define clear boundaries to maintain focus on the DAM’s priorities and goals, helping to ensure the DAM remains manageable, purpose-driven and ready for the right growth.
• Governance Guidelines: Strong yet Flexible – establishing clear governance to maintain and uphold the DAM’s direction and consistency is important, but governance should also be structured to ensure the DAM is adaptable and supports a framework for change in the future.
• Consistent Metadata and Taxonomy Practices – implement uniform metadata and taxonomy practices. Not only to enhance DAM quality, searchability and the user experience, but also to be ready for growth and the implementation of new functionalities and integrations.
• Automate Permissions for Focused Growth – leverage automation in permissions management, freeing up time to focus on scaling and enhancing the DAM.
• Be Prepared for Change Outside of Your Control – changes to organisational structures and strategic direction can have an onflow impact on the DAM, from user access and permissions being thrown into disarray, to the types of assets being stored or the purpose for which they are stored. Organisation change can have a massive impact on the DAM.

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Madeline Bowser, Owner and DAM Consultant, HaelioConnect