One of the most overlooked parts of DAM implementation is change management and adoption planning. Failed adoption can ruin all the hard work and preparation you and your team dedicated to standing up the perfect DAM.
In this exciting and informative Q&A discussion between Steve Bevilacqua from Optimity Advisors and Pauline Lopez, Senior Digital Asset Manager of Amazon Lab126 (Amazon Lab126 is a hardware company owned by Amazon.com that develops consumer electronic devices and will soon be rolling out a DAM to assist in packaging development), you will hear examples of new user adoption processes and tools of how to ensure you capture and keep the audience engaged. Discussion will focus on the successes, the pitfalls to adoption and the challenges.
