DAM San Diego 2019

The Art and Practice of Managing Digital Media


Keynote: Heart Meets Head: How Data-Driven Creative Destroys Operational Silos

November 6, 9:10 AM

We're on the verge of the biggest shift in advertising since television. The work of a creative used to occupy just the time between a planner's brief and a media buy. It’s all changing – fast. The creative process is evolving - more like jazz, less like a guitar solo.

We discuss how the rise of data-driven creative is turning the old ways (plan, create, analyze) into a new, cohesive process that brings subject specialists together - with creative operations at its center. It’s a non-linear future that beckons. 

Operational silos will cease to exist, nostalgia will be forgotten and egos discarded…

What others say

"Henry Stewart DAM events are an outstanding way to gain first-hand knowledge, network with others, and reinvigorate your own business"

Nancy Burley
Estée Lauder Companies

"HS DAM gave me fantastic ideas to improve our processes and really look at how technology can help us solve business challenges"

Candy Steinhorst
LDS Church

"HS DAM events opened my eyes to the entire realm of what the DAM can do it's not just an archiving tool but so much more if used to its full capacity"

Michael Deeb
Thermo Fisher Scientific