DAM San Diego 2019
Getting Video Right: How to Create Authentic Content
In this session, Audi’s Video Creative Director explains a) why we should forget the old rules of TVCs (television advertising), b) how to build brand love, and c) how to target the right audience.
When it comes to video content, one size doesn’t fit all platforms, and getting the right message to the right audience is key.
Nicholas will share his experiences in getting great video content in the can while seeking to lower costs and find time efficiencies. All with a focus on making the creative the best it can be. Join us to get an insight into how Audi’s internal creative agency manages and executes these projects.
Speaker
What others say
Henry Stewart DAM events are an outstanding way to gain first-hand knowledge, network with others, and reinvigorate your own business
HS DAM gave me fantastic ideas to improve our processes and really look at how technology can help us solve business challenges
HS DAM events opened my eyes to the entire realm of what the DAM can do it's not just an archiving tool but so much more if used to its full capacity