DAM San Diego 2019

The Art and Practice of Managing Digital Media


Getting Video Right: How to Create Authentic Content

November 6, 9:40 AM

In this session, Audi’s Video Creative Director explains a) why we should forget the old rules of TVCs (television advertising), b) how to build brand love, and c) how to target the right audience.

When it comes to video content, one size doesn’t fit all platforms, and getting the right message to the right audience is key.
Nicholas will share his experiences in getting great video content in the can while seeking to lower costs and find time efficiencies. All with a focus on making the creative the best it can be. Join us to get an insight into how Audi’s internal creative agency manages and executes these projects. 

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Estée Lauder Companies

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