In this session, The Home Depot’s DAM team will share how they aligned objectives and strategy across technology and operations in order to choose and migrate to a new DAM while building the program and functionality to support two ends of a content supply chain: from the creation and management of assets to the distribution of assets to other systems and channels.
DAM needs to be everything to everyone, and by using Agile methodologies across teams, sharing the same goals, and creating complementary strategies, The Home Depot’s DAM allows for easy collaboration, a positive user experience, increased efficiency, and a foundational system for the MarTech stack.
