Today's consumers are streaming even more content on an increasing variety of devices. Consequently, content providers must create even more derivative assets to ensure a comprehensive, positive customer/user experience. All the platforms must be covered. How is this to be achieved while controlling costs and without creating delay?
Carin Forman, Director, Photo Services, HBO will describe how digital asset management provides some answers, playing the role of conductor, orchestrating digital distribution as part of the media supply chain.
