DAM San Diego 2019

The Art and Practice of Managing Digital Media


Data and Analytics from DAM

November 6, 11:20 AM

DAM platforms are often integrated with other systems and tools now, enabling assets to flow automatically, information to be exchanged seamlessly, and a broader vision for asset management in general. These integrations have typically been driven by a functional need (for the DAM users themselves or for other aspects of the content lifecycle in other areas). What’s emerging, though, is that DAM can contribute a great deal to the overall data picture of an organization:

  •  Asset metadata carries a lot of information about your products and services, and how they are marketed and sold.
  • Asset usage (search, download, etc.) carries information about focus, trends, interests and priorities.
  • The information an asset accumulates through its lifecycle – who is doing what, when, how often, in which departments, etc. – reveals much about the business and how it operates.
  • What used to be an academic discussion about analytics and AI is becoming real and feasible today. It’s not even necessarily about building a big, complex data ecosystem – just smartly leveraging the data you have.

This session will explore what data and integrations are meaningful and feasible today, and share their experiences of making it real.

What others say

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Nancy Burley
Estée Lauder Companies

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LDS Church

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Michael Deeb
Thermo Fisher Scientific