DAM San Diego 2019

The Art and Practice of Managing Digital Media

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Marla Watson

Senior Operations Manager, Digital Asset Management

Airbnb

Marla has worked as an archivist and digital asset management professional for more than fifteen years working at companies such as Airbnb, Zillow Group, Headspace, Walt Disney Parks & Resorts, Revolt TV, TMZ, Smithsonian Institute Traveling Exhibitions, DreamWorks SKG and UCLA Film & Television Archive. Over that time, her close working relationship with technology, creative talent, production companies, museums, archives and libraries has given her a fluent understanding of the database development, data governance, cataloging, metadata creation and content management practices for both digital and physical assets.

Marla specializes in the protection and organization of company assets, giving those resources findability, and connecting people with information. Marla is responsible for developing digital content workflows, leading system integrations and taxonomy creation, as well as creating and implementing guidelines for tracking and storing assets across businesses.

What others say

"Henry Stewart DAM events are an outstanding way to gain first-hand knowledge, network with others, and reinvigorate your own business"

Nancy Burley
Estée Lauder Companies

"HS DAM gave me fantastic ideas to improve our processes and really look at how technology can help us solve business challenges"

Candy Steinhorst
LDS Church

"HS DAM events opened my eyes to the entire realm of what the DAM can do it's not just an archiving tool but so much more if used to its full capacity"

Michael Deeb
Thermo Fisher Scientific