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DAM San Diego 2019

The Art and Practice of Managing Digital Media
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Jon Crook

Director - Marketing Process Initiatives

Warner Bros. Pictures Worldwide Marketing

Jon is the Director of the Marketing Process Initiatives (MPI) team that supports the Warner Bros. Worldwide Theatrical Marketing and Home Entertainment Marketing divisions. The MPI team works as part of the marketing group to identify key areas of potential strategic process benefit and then manages the development and implementation of targeted solutions. The MPI team also manages the divisional DAM processes and methodology. 

Jon has 20 years of experience with planning, implementing and maintaining global DAM solutions.  In addition, he has extensive experience in metadata methodology, process mapping, video transcoding/distribution and solution development. 

However, his most coveted skill is his ability to recall and precisely implement dad jokes in variety of situations.  This makes his daughter very proud.

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