David is well known as a Founder of the field of Digital Asset Management (DAM) and a consistent innovator in defining – and redefining DAM and its relationship to organizational strategy, rights, outreach and growth. David has worked internationally to create value from digital assets – and setting in place the organizational and strategic processes to achieve return on initiative as well as investment. David has been involved with the field of digital asset management (DAM) since its inception and is an international leader. David is a principal co-author of the widely used Digital Asset Management Capability Model, and a sought-after university and association speaker in DAM. He maintains expert level knowledge of the field in general, the vendor community, and most of all – how to make DAM accelerate the organizational goals which it must support.