DAM San Diego 2019

The Art and Practice of Managing Digital Media


Cyndie Lalic

Senior Digital Asset Manager

Amazon Studios

Cyndie Lalic is a Digital Asset Manager at Amazon Studios supporting the Original Series Marketing organization. Stemming from a creative background, she has been bridging the gap between creatives and tech for the last nine years. Building DAM systems that work for all types of users, she believes a phased approach is ideal to achieving maximum user adoption and ensuring users are having the best experience. By working backwards and making two-way door decisions, her philosophy lends to a DAM that is as nimble and as quick as the business it supports. With her experience focused mainly in the Entertainment and Creative space, Cyndie has held roles supporting teams at both Mattel and Disney Studios. When not untangling asset archiving and distribution messes, she can be found outdoors hiking or climbing, at concerts, or in the kitchen.

What others say

"Henry Stewart DAM events are an outstanding way to gain first-hand knowledge, network with others, and reinvigorate your own business"

Nancy Burley
Estée Lauder Companies

"HS DAM gave me fantastic ideas to improve our processes and really look at how technology can help us solve business challenges"

Candy Steinhorst
LDS Church

"HS DAM events opened my eyes to the entire realm of what the DAM can do it's not just an archiving tool but so much more if used to its full capacity"

Michael Deeb
Thermo Fisher Scientific