Chad Beer has been a Digital Asset Manager for 20 years, working in a variety of industries including advertising, publishing, fashion, art museums, and consulting. Most of his work, from daily data organization and system administration, to metadata modeling, asset auditing and system implementation, to user outreach and training has been performed in DAM departments of one or two full time employees. This has built deep experience with the challenges of keeping a DAM program afloat while moving it forward, using limited resources.
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