DAM San Diego 2019

The Art and Practice of Managing Digital Media


Mike Lucas

Design Director


Mike Lucas is the Design Director at Cineplex - a Canadian entertainment company that welcomes over 70 million guests annually through its circuit of theatres and location-based entertainment venues across Canada. Mike leads the multi-disciplinary in-house design team as it works on creative for virtually every touchpoint of a guests experience at each of its locations. From tactical to brand storytelling, and from print to those enormous movie screens, his team creates it all. Mike is passionate about in-house agencies and the substantial brand work they can bring when they're set up for success. He believes that the thoughtful integration of brand and storytelling, user interactions and a dash of the latest technologies can create marvellous brand experiences for all.

What others say

"Henry Stewart DAM events are an outstanding way to gain first-hand knowledge, network with others, and reinvigorate your own business"

Nancy Burley
Estée Lauder Companies

"HS DAM gave me fantastic ideas to improve our processes and really look at how technology can help us solve business challenges"

Candy Steinhorst
LDS Church

"HS DAM events opened my eyes to the entire realm of what the DAM can do it's not just an archiving tool but so much more if used to its full capacity"

Michael Deeb
Thermo Fisher Scientific