Onto The Cloud (How’s The View?): Digital Preservation and Moving Images in the Cloud with Paramount Pictures and Entertainment Technology Center - USC Cinematic Arts
Andrea Kalas, SVP, Asset Management, Paramount Pictures will explore the conclusions of a White Paper, published by The Entertainment Technology Center at the University of Southern California (ETC@USC), which looks at longevity and integrity in the cloud. The ETC@USC tackled the issue of archiving in the cloud and a committee, chaired by Andrea, reviewed a range of different issues surrounding cloud storage of important assets before settling on one critical issue: fixity; or the ability to assess and verify data integrity. In this session, Andrea will provide insights from the White Paper and the committee’s findings and what the conclusions mean for building usable requirements

Governance and Metadata Stewardship with Autodesk
Good governance manages risk and sustains ongoing value. It provides a framework that ensures program goals are met. The best way to plan for future change is to apply an effective layer of metadata governance to your DAM system. However, there is more to maintaining the metadata than just maintaining the taxonomy and metadata specification. You must manage change - and for that good governance is essential. In this case study, Jodi Levin of Autodesk will discuss lessons learned and best practices when setting up a governance program and provide practical advice on ensuring it is fit for purpose.

Digital Rights, Global Usage, Rights of Artists: Why Educating your Organization on this is so Important with 3M
We all want to be ethical. Our organization wants to be ethical and legal. But sometimes, something is amiss with the content we’ve captured in the DAM. Where did it come from? Who owns it?  Why is my legal counsel calling me?  What do the agencies my organization work with believe?  What does our sourcing department believe? What do our marketers and marketing communications professionals believe?  What about the artist/creatives who created the content?  There’s a hodgepodge of beliefs, myths and opinions that can become a nasty hairball if not handled appropriately. In this session John De Marco of 3M will explain how all these issues are dealt with at a large multinational company - how they succeeded, and how they continue the good fight, i.e. to do that which is right.

The DAM Perfect Solution Fallacy with John Horodyski and Christina Aguilera
Are you looking for the perfect solution? In every company, in every country, DAM solutions are needed. Where do we begin to find what is perfect for the company? 
Remember: there is no perfect solution fit for all. This 'fireside chat' will review everything about defining your scope, determining your metadata structure, communication within your organization, the expected experiences of your end users and much more. Even though we typically want the same end results, we all go about it differently. DAM is not just a technology - it is also an approach. It is about making our work more efficient. We can learn from others’ mistakes, but we can’t take someone else’s solution and just replicate it. 

Making that Transformation: Embarking on a Better Future for Corporate Information Management – A case study from Louisiana-Pacific Corporation on how it went digital and created a truly integrated DAM
DAM includes a set of technologies and business processes typically used to organize, store and retrieve rich media, such as photos, music, video and other marketing collateral. In this case study, a long-time corporate Records Manager, responsible for millions of legacy paper documents, is tasked with transforming his company’s content. He will tell the story of their successful efforts to use DAM principles for a business transformation to a digital, automated and unified information ecosystem.

Data and Analytics from DAM with Graham Allan and Sony
DAM platforms are often integrated with other systems and tools now, enabling assets to flow automatically, information to be exchanged seamlessly, and a broader vision for asset management in general. These integrations have typically been driven by a functional need (for the DAM users themselves or for other aspects of the content lifecycle in other areas). What’s emerging, though, is that DAM can contribute a great deal to the overall data picture of an organization. It’s not even necessarily about building a big, complex data ecosystem – just smartly leveraging the data you have. This session will explore what data and integrations are meaningful and feasible today, and share their experiences of making it real.