DAM San Diego 2019

How the Creative Team Can Stack The Odds In Their Favor

Tuesday November 5, 2.00pm - 5.00pm

Tech Stack, Martech Stack, and now the Creative Stack.

Creative leaders need to expand the tools their teams work with in order to provide greater value to their companies. The right tools can improve time and cost efficiencies through better communication and asset version control; create highly accurate and targeted promotional pieces through the use of actionable data, metrics and feedback loops; and can increase the reach of available resources by enabling remote team members to be seamlessly integrated into the daily workflow. Without a strategic approach to your stack, communications across the multi-disciplined departments will be less effective, which in turn will incur higher utilization of resources resulting in the creative deliverables taking more time, effort and cost to get into market.

Take the time to plan out your stack to align with your unique strategy but be prepared to be flexible and pivot as needed.
 

Tutorial Leaders

Sophy Regelous, Managing Director, Cella

Cella’s managing director, Sophy, is a hands-on team builder and trusted collaborator with a reputation for forming and energizing world-class teams, forging solid client relationships and cultivating strategic alliances with partners, vendors and colleagues. She is a process efficiency expert, a technology leader and a turnaround operations specialist who finds workable solutions for companies in need of operational excellence and financial control. To successfully create and drive process to deliver exponential revenue and profit contributions, Sophy has developed an expertise in generating and implementing continuous process improvement methodologies.