DAM New York 2026

What Clients Can't Fix Alone - The Last Mile of DAM

The problems clients live with daily but rarely solve on their own

Observation:

Often, the hardest parts of digital asset management aren't technical; they're organizational and behavioral, like driving real adoption, building governance that survives turnover, proving ROI to a skeptical CFO, applying consistent, accurate metadata, and taming rights at scale.

DAM clients know these gaps exist but lack the time, mandate, or skillset to close them.

Meeting the challenges/learning from experience:

• Where help is needed to traverse the last mile of a DAM implementation.
• What most users would do differently if they had to do the same project again.
• Solution - outsource to a third party, or leverage an existing partner?

Moderator: Jarrod Gingras, Managing Director & Analyst, Real Story Group

Panel includes: Nick Felder, Global Head of Production / EP / Global Marketing Transformation Lead - xCoca-Cola, xIHG, xCognizant, xAgencies

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