DAM New York 2026
AI for Your DAM - the Roles of Metadata, Trust and Authenticity
Challenge:
Brands and marketing organisations must determine what metadata fields and relationships are appropriate for AI integration with digital assets. AI can help automate tasks, including:
- Tagging
- Categorising
- Describing
AI is used to support DAM duties such as metadata clean-up, governance documentation and reporting. Applications that optimize asset ingestion, saving time and money.
However, there are important questions that must be answered:
- How do you ensure compliance is at the heart of the process?
- What happens if the data delivered does not match the user’s expectations?
- How do you make sure that the efficiencies of a personalized and meaningful consumer experience aren’t lost?
Expert practitioners with experience working with metadata and AI share their knowledge on how to harness the capabilities and strengthen content authenticity using C2PA, governance frameworks and multiple other methods.
Facilitator: John Horodyski, Managing Director, AVP
Panel includes: Anna Raugalis, Sr. Product Manager, Digital Assets, e.l.f Beauty
