DAM New York 2026

Ensuring Robust Digital Media and Content Supply Chains - the Future of Digital Media is Being Hotly Debated

The panel discusses how Generative AI and DAM are evolving and the implications for:

• The content supply chain and the growing complexity of that supply chain.
• Where the assets come from and go to.
• What other systems of record are required along the way.

Covering the latest trends and the challenges facing organizations, including:

• Data privacy.
• Ensuring authenticity.
• Innovative strategies that enhance consumer engagement that leading brands have already adopted.
• Dealing with an ‘Organically-evolving’ tech stack: lessons learned and best practices for governance.

Facilitator: John Horodyski, Managing Director, AVP

Panel includes: Roseanne Lau, Senior Product Owner, Creative Technologies, Estée Lauder Companies

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