DAM New York 2026

Quantum Business Archaeology™: The Playbook for Intelligent Content Operations

The Challenge:

Organizations are racing to add AI, automation, and intelligence to their DAM ecosystems. Yet many continue to struggle with the same operational challenges that existed long before AI arrived.

A Candid Conversation:

• Exploring why intelligent systems often fail when the underlying business processes, metadata models, and operational workflows are not fully understood.
• Examining the hidden realities that exist beneath many DAM implementations, including undocumented workflows, inconsistent metadata practices, shadow systems, and operational workarounds that quietly drive critical business outcomes.

Covering:

• Why AI frequently amplifies existing process and data issues rather than resolving them.
• What organizations must understand about their operational environment before intelligent automation can deliver meaningful value.
• The hidden workflows that power day-to-day operations.
• Why metadata often exists but is not trusted.
• The role of shadow systems and informal processes.
• How AI can magnify operational weaknesses.
• What "intelligent DAM" must succeed.

Christina Aguilera, CEO, Synthis

Jess Lewis, Global Chief Technology & Data Officer, Crossmedia

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