DAM New York 2025
How Listening to Users Changed Everything
When your users say, “the DAM is broken,” what they’re really telling you is that the system doesn’t work for them. At Deutsch Family Wine & Spirits, that feedback became the catalyst for a full-scale DAM transformation – one grounded in user research, technical auditing, and scalable design.
What happens when you stop guessing and start asking? You uncover the real reasons behind low adoption, poor usability, and inconsistent access – and you gain the clarity needed to build a system that actually works.
In this session, Kristen Goode, Manager, Marketing Services Content, Deutsch Family Wine & Spirits, shares how she led a user-first DAM refresh by combining structured surveys, persona-based interviews, and technical audits.
The fundamentals:
- Conduct a comprehensive audit of metadata, permissions, asset usage, and user behavior.
- Translate qualitative feedback into technical requirements and system architecture.
- Balance quick wins with long-term governance and change management.
- Design a flexible, scalable DAM that supports diverse internal and external user groups.
The big pay-off:
- When you build for users, the results speak for themselves.
- At Deutsch Family Wine & Spirits, user frustration dropped 94 percent and satisfaction jumped 55 points.
- The DAM became everyone’s favorite tool – not their biggest headache.
Whether you’re planning a DAM refresh or struggling with adoption, this session offers a practical framework for aligning your system with the people who use it.
